Throughout my time at Mutesix, I've supported a variety of DTC client verticals ranging anywhere from your local grocers favorite apple cider vinegar to intimate skincare routines. Collaborating closely with our internal marketing teams, I directed and designed over 100 campaigns across these various verticals, approaching each campaign with the meticulous consideration of performance testing.

Recognized by Beauty Independent as the "Best Campaign" in 2021 for their trimmer product launch and challenge of societal norms, I had the opportunity to participate and curate many of Fur's campaigns by integrating creative direction across their email, Meta and Google platforms.

With an annual open rate average of 23.6% in 2021, AOVs increased by $8 compared to the year prior which resulted in an overall revenue improvement of $110,495 YoY. Some of the best creatives of the year were driven by the aforementioned launch of their trimmer campaign, the "Back In Stock" performing as well as $113 in AOVs, $12.6k in revenue, open rates of 44% and CTORs of 59% for one email. This launch alone could hold its weight against the Black Friday sales, which performed best at $73 AOVs, 28% open rates, 3,4% CTORs, and upwards of $30k revenue for one email.

Bragg is a humble health-centered brand that focuses on the benefits of Apple Cider Vinegar. This once unlikely mom-and-pop client has scaled immeasurably in the last few years and, with it, so has their brand creative. Having received a full top-to-bottom rebrand, the Bragg team came to Mutesix with a newfound need to scale their ads and brand application across all channels.

Overseeing a team of designers, I directed and delivered on various creative deliverables for Bragg beyond paid media, including their organic social campaigns and video creative for Expo East '21 & Expo West '22. Within our most recent project, our core Bragg team was requested to prepare 15 different campaign directions and creative tests to start the new year with their product launch, True Energy.

With every campaign delivery, I encourage releasing multiple variations for testing performances in order to collect the valuable performance metrics that provide insight into our clients audiences.

Valuable information can be gleamed from both astounding and poorly performing creatives. By testing and releasing Braggs 15 paid social campaigns, we learned their audience converts best with educational content about their products benefits.

For our tech clients, releasing landing page variations to test information archictecture revealed that more than 40% of customers converted better when they could shop specific products before learning more about the client or their products details. Similarly, the landing pages we tested with mulitple sku's available for purchase performed relatively well to their vertical with anywhere from 20% to 44% CVRs.

Having prepared tailored campaigns for a broad range of clients—whether they live within beauty, childcare, security, fashion, skincare, furniture, food, tech—our priority remains the same; anticipate the needs of the customer. No one size fits all. Whether it's for animations, banners, landing pages or emails, bespoke campaigns paired with rigurous testing and market reactivity is key to understanding our audiences on a deeper level.

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